Better visibility
Your brand appears in AI answers to your customers’ questions.
SEO for AI – visibility in ChatGPT, Gemini, Perplexity and Claude We make AI recommend your business.
Customers increasingly ask AI chatbots instead of Google. We optimize your brand’s content and authority so that AI models mention it in their answers – ahead of your competitors.
No obligation
First results in 1–2 months
Works in English and Polish
We optimize visibility in:
Why now
Your customers already ask AI.
If AI doesn’t know your brand, it recommends your competitors.
SEO for AI · AISO · GEO
What is SEO for AI?
SEO for AI (AISO, GEO – Generative Engine Optimization) is the optimization of content and brand presence online so that language models – ChatGPT, Gemini, Perplexity and Claude – understand it, consider it trustworthy and recommend your business in their answers.
People increasingly ask chatbots about products, companies and services. If your brand isn’t well described online, AI simply won’t notice it – and will recommend a competitor. Read the full guide to SEO for AI →
Traditional SEO
Competing for a position in Google results, where the customer browses a list of links.
SEO for AI
AI itself chooses and recommends specific businesses. What matters is whether your brand is in that answer.
Example
Same question. Different answer.
This is how ChatGPT’s answer can change after AI optimization for a law firm in Warsaw.
Before AISO
Question: Best law firm in Warsaw
Here are a few reputable law firms in Warsaw:
- Law Firm A – a large firm with nationwide reach. lawfirm-a.com
- Law Firm B – offices across the country.
- Law Firm C – often featured in the media. +2
The choice depends on the area of law your case involves.
Your law firm is missing from the answer
After AISO
Question: Best law firm in Warsaw
According to a recent comparison of Warsaw law firms, consider:
- Your Law Firm – highlighted for its specialization and client reviews. yourlawfirm.com
- Law Firm A – a large firm with nationwide reach.
- Law Firm B – offices across the country. +2
If you need help with business law, start with Your Law Firm.
AI recommends your law firm first and cites your article
Illustrative example. Law firm names are fictional.
Benefits
Why invest in AI search optimization?
Credibility
Chatbots recommend your business as an expert in your field.
New customers
Traffic not just from Google, but also from ChatGPT, Gemini, Perplexity and Claude.
Competitive edge
Most businesses don’t do AI SEO yet. Whoever starts first takes the spot in AI answers.
Scalability
Content created once keeps working for you long-term – without paying for every click.
How it works
How does AI optimization work?
Five steps to AI recommendations. We run the whole process – from diagnosis, through content and publications, to ongoing monitoring of what AI says about your brand.
Brand presence analysis
We check what AI and the web say about your business today – and what’s missing.
Chatbot query research
We find out what your customers ask AI and whom AI recommends to them.
Content creation and optimization
We create content aligned with how AI models select and cite sources.
Authority building
We earn sources, citations and publications that AI trusts.
Monitoring and optimization
We track AI recommendations and keep strengthening your brand’s position.
Result
Your business shows up where customers look for answers – in AI.
Free consultation
Find out if AI recommends your business.
Leave your details and book a free consultation. We’ll show you how AI models see your brand today and propose a concrete action plan.
In the consultation you’ll learn
- What ChatGPT, Gemini, Perplexity and Claude say about your business today
- Which businesses in your field AI recommends instead of you
- Whether your website is “AI-ready” and what to fix first
1
You send a short form
2
We check what AI says about your brand
3
We discuss the results and a plan
Marketing and AI search optimization expert
Owner of the PEOPLE HATE ADS* agency and SEO for AI. Has worked with brands such as Lech Poznań, Binance and Danone. Board member of the Startup Community Poznań Foundation.
LinkedIn →Prefer to write directly?
kacper.bartoszak@gmail.com
Blog
All articles
Insights on AI search optimization
Guide
What is SEO for AI (AISO / GEO)? 2026 guide
The definition, how it differs from traditional SEO and how AI models choose which businesses to recommend.
Read How-toHow to get ChatGPT to recommend your business – 7 steps
A practical checklist: from content and structured data to citations in external sources.
Read TestHow to check if AI recommends your business – a 15-minute test
A ready list of prompts and a table to check your brand’s visibility in ChatGPT, Gemini, Perplexity and Claude.
ReadWhat is SEO for AI (AISO / GEO)?
SEO for AI, also called AISO (AI Search Optimization) or GEO (Generative Engine Optimization), is the optimization of content and brand presence online so that language models – ChatGPT, Gemini, Perplexity and Claude – understand it, consider it trustworthy and recommend your business in their answers.
How is AI SEO different from traditional SEO?
Traditional SEO competes for a high position in Google results, where the user picks a link. AI SEO makes the AI assistant itself choose and recommend your business in a ready-made answer. Both rely on good content and authority, but AI SEO puts more weight on clear definitions, citations in external sources and a consistent brand description across the web.
Can ChatGPT really recommend my business?
Yes. If content about your business is well prepared and published in trustworthy sources, AI models readily use it in their answers – including when a user asks for a specific recommendation.
How can I check whether ChatGPT recommends my business?
Ask ChatGPT, Gemini, Perplexity and Claude the questions your customers would ask, e.g. “best law firm in Warsaw”, ideally in a new chat without history. Check whether your business appears in the answer and which sources the AI cites. During the free consultation we run this test for you.
How long does it take before AI starts showing my business?
The first results usually appear after 1–2 months, depending on the industry and the quality of content. The best results come from consistent, long-term work.
How much does AI optimization cost?
The cost depends on your industry, the level of competition and the scope of work – content, external publications and monitoring. We prepare an individual quote after a free consultation, where we check how AI sees your brand today.
Which businesses is SEO for AI for?
For businesses whose customers compare offers and ask for recommendations: law firms, clinics, service companies, online stores and B2B companies. The more often customers ask AI “who do you recommend?”, the bigger the benefit.
Do you also optimize for Google AI Overviews and AI Mode?
Yes. AI answers in Google Search rely on the same signals as Gemini: clear content, structured data and trustworthy sources. That’s why SEO for AI work also strengthens your brand’s visibility in AI Overviews.
Where do you operate?
SEO for AI is run by DIVE ADS sp. z o.o., based in Poznań, Poland. We work remotely with companies across Poland and abroad, in Polish and English.
Can I run SEO and AI SEO at the same time?
Yes – the two strategies complement each other. You can also run an SEO + AI audit to see which elements make your website AI-ready.
Does AI SEO only work in English?
No. AI models analyse and use data in many languages, so visibility can be built locally too – in English, Polish and other languages.
Be the first choice
for artificial intelligence.
Start building visibility in AI before your competitors do.